1. Introduction

South East Silver Taxi is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit https://www.southeastsilvertaxi.com.au/ and book our taxi services.

2. Information We Collect

Personal Information You Provide:

  • Name, phone number, email address

  • Residential or business address

  • Pickup and drop-off locations

  • Payment information (credit/debit card details)

  • Booking history and preferences

  • Special requests and accessibility requirements

  • Communication and feedback

Information Collected Automatically:

  • Device type, operating system, browser, IP address

  • Pages visited, time spent, links clicked

  • Location data (GPS coordinates with permission)

  • Usage patterns and search queries

Cookies and Tracking:

  • Essential cookies (website functionality)

  • Performance cookies (analytics)

  • Marketing cookies (targeted ads)

  • Preference cookies (user settings)

3. How We Use Your Information

We use your information for:

  • Service Delivery: Processing bookings, arranging pickups, sending confirmations, billing, and customer support

  • Communication: Appointment reminders, notifications, updates, and service alerts

  • Marketing: Promotional emails, special offers, newsletters, and surveys (with your consent)

  • Service Improvement: Analyzing quality, identifying trends, developing features, and optimizing systems

  • Legal Compliance: Meeting legal obligations, preventing fraud, protecting rights, and regulatory compliance

  • Safety and Security: Verifying identity, background checks, fraud detection, and threat prevention

4. Information Sharing

We Share Information With:

  • Payment processors and financial institutions

  • Email and SMS providers

  • Analytics services (Google Analytics)

  • Customer support platforms

  • Cloud storage providers

  • Airport authorities (for airport services)

  • Corporate clients (for corporate accounts)

  • Regulatory authorities (when legally required)

We Do NOT:

  • Sell personal information to third parties

  • Share data with unrelated businesses for profit

  • Disclose payment information to unauthorized parties

  • Rent customer lists to external marketers

5. Data Retention

Data Type Retention Period
Booking and transaction data 7 years
Payment records 7 years
Inactive accounts 2 years after last booking
Email communications 2 years
Marketing lists Until unsubscribe
Website analytics 2 years

6. Data Security

Technical Security:

  • 256-bit SSL/TLS encryption for data in transit

  • AES-256 encryption for stored data

  • Secure password hashing

  • Firewalls and intrusion detection

  • Regular security updates and penetration testing

Administrative Security:

  • Access controls and authentication

  • Employee data protection training

  • Confidentiality agreements

  • Background checks for staff

  • Regular security audits

Data Breach Response: We will investigate breaches immediately, notify affected individuals within 30 days, contact regulatory authorities if required, provide free credit monitoring (if applicable), and implement corrective measures.

7. Your Rights and Choices

Access and Portability: You can request access to your personal information, receive data in portable format, or download your booking history. Submit requests via our contact form, and we'll respond within 30 days.

Correction and Updates: You can correct inaccurate information, update contact details, modify preferences, or change account settings through your account portal, email, or phone.

Deletion: You can request deletion of your personal information, account, booking history, or payment information. We will respond within 30 days (subject to legal retention requirements).

Marketing Opt-Out: Click the unsubscribe link in emails, update your account preferences, or contact our support team. We'll process opt-out requests within 10 business days.

Withdraw Consent: You can withdraw consent for marketing, targeted ads, cookies, or data sharing at any time through your account or by contacting us.

8. Cookies and Tracking

You can manage cookies through browser settings (Chrome, Firefox, Safari, Edge), your account preferences, or the cookie consent banner on our website.

Cookie Type Purpose Duration
Session ID User session tracking 1 day
Preferences Remember settings 1 year
Analytics Performance tracking 2 years
Marketing Targeted advertising 1 year
CSRF Token Security protection Session

9. Children's Privacy

Our services are not intended for children under 18 without parental consent. Parents are responsible for monitoring children's use. If we become aware a child provided information without parental consent, we will delete it immediately.

10. Third-Party Links and Services

We are not responsible for third-party website privacy practices. We use third-party services for payment processing, analytics (Google Analytics), email marketing, website hosting, and customer support. Review their privacy policies before sharing information.

11. International Data Transfers

Your information is stored in Australia, but some service providers may be located internationally. When data is transferred, we ensure data protection agreements, contractual clauses, equivalent privacy protections, and compliance with Australian privacy law.

12. Legal Basis for Processing

We process information based on:

  • Consent (you've agreed)

  • Contract (fulfilling our service agreement)

  • Legal Obligation (required by law)

  • Legitimate Interests (business operations)

  • Public Benefit (safety and security)

13. California Privacy Rights (CCPA)

If you're a California resident, you have rights to:

  • Know what personal information we collect

  • Delete your information

  • Opt-out of data sales

  • Correct inaccurate data

  • Limit use of sensitive information

  • Receive non-discriminatory treatment

Email info@southeastsilvertaxi.com.au with "CCPA Request" to submit requests.

14. Regulatory Compliance

This policy complies with:

  • Privacy Act 1988 (Cth)

  • Australian Consumer Law

  • Spam Act 2003 (Cth)

  • GDPR (for EU residents)

  • CCPA (for California residents)

We cooperate with the Office of the Australian Information Commissioner (OAIC), Australian Communications and Media Authority (ACMA), and law enforcement agencies.

15. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on our website with an updated effective date. For significant changes, we'll notify customers and allow 30 days for review. Your continued use indicates acceptance of updates.

16. Data Protection Best Practices

Your Responsibilities:

  • Keep your password confidential

  • Log out after using your account

  • Use secure internet connections

  • Update your information regularly

  • Monitor your account for unauthorized access

  • Report suspicious activity immediately

  • Use strong, unique passwords

  • Enable two-factor authentication

Security Tips:

  • Never share login credentials

  • Be cautious with phishing emails

  • Verify website URLs before entering information

  • Clear browser cache and cookies regularly

  • Keep your device software updated

  • Use reputable antivirus software

17. Contact Information

Privacy Officer:

General Inquiries:

Complaints: If your privacy is violated, contact our Privacy Officer with details. We'll investigate within 30 days. If unsatisfied, contact:

Office of the Australian Information Commissioner (OAIC)

18. Entire Privacy Policy

This Privacy Policy constitutes the entire agreement regarding privacy practices between you and South East Silver Taxi and supersedes all previous statements.